In planning any calendar printing challenge, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the long run person’s palms before January 1, 2014, they may have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s palms near the beginning of college if it will be useful to them). Working backwards from this absolute deadline can give you timeline for the complete challenge.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just have to ensure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll probably be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much further time they are going to want and issue it in.
If, then again, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you need for gross sales relies on your gross sales technique. Are you selling at an area competition or different occasion? If that’s the case, then that provides you a deadline, however remember that you’ll be higher off for those who can sell at multiple events, in case attendance or gross sales at one occasion are not what you count on. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. In that case, it is best to permit at the least two weeks, and preferably up to 4 weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you just plan to sell, it’s best to you should definitely develop and implement a solid advertising plan. Advertising doesn’t have to add to the general length of the calendar project – you’ll be able to and will start advertising and marketing in the course of the planning and production phases of the challenge. Nevertheless, should you wait to start out marketing until you may have the calendars in hand, then you have to to allow at least a few extra weeks, possibly extra, to your marketing message to reach the meant viewers and motivate them to purchase.
The production phase of a calendar printing challenge begins if you hand off all the photos, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner when you have a specific deadline). In case you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you need to in all probability enable slightly further time – possibly a month in whole – for production.