In planning any calendar printing venture, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the end person’s palms before January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s hands close to the start of college if it is going to be helpful to them). Working backwards from this absolute deadline may give you a great timeline for the complete challenge.
How are you getting your calendars into the tip person’s hands? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just need to be sure to allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it’s going to most likely be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how much extra time they’ll need and factor it in.
If, then again, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you want for sales is determined by your gross sales strategy. Are you promoting at a neighborhood festival or different event? If that’s the case, then that provides you a deadline, but understand that you will be higher off when you can sell at a number of events, in case attendance or sales at one occasion usually are not what you expect. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. In that case, you need to enable a minimum of two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you just plan to sell, you should be sure you develop and implement a solid advertising plan. Advertising doesn’t have so as to add to the general period of the calendar undertaking – you’ll be able to and should begin advertising and marketing throughout the planning and manufacturing levels of the venture. Nonetheless, when you wait to start out marketing till you’ve got the calendars in hand, then you will need to allow at the least a number of further weeks, maybe more, for your advertising message to reach the meant viewers and motivate them to purchase.
The manufacturing section of a calendar printing challenge starts while you hand off all of the photos, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner when you have a selected deadline). For those who anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you must probably permit a bit extra time – maybe a month in complete – for production.