In planning any calendar printing challenge, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be in the long run consumer’s palms earlier than January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s palms near the start of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a superb timeline for your entire project.
How are you getting your calendars into the end user’s fingers? Are you giving them away? In that case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just need to ensure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how much additional time they may need and factor it in.
If, then again, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you want for sales relies on your sales technique. Are you selling at a local competition or different occasion? If that’s the case, then that provides you a deadline, but understand that you’ll be higher off in the event you can sell at a number of occasions, in case attendance or gross sales at one occasion should not what you anticipate. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, it’s best to allow a minimum of two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
When you print a calendar that you simply plan to promote, it is best to be sure you develop and implement a strong marketing plan. Advertising does not have to add to the general period of the calendar undertaking – you can and should start advertising during the planning and production phases of the mission. Nevertheless, if you happen to wait to start advertising and marketing until you’ve the calendars in hand, then you will have to permit at the least just a few additional weeks, possibly extra, for your advertising and marketing message to reach the meant viewers and encourage them to buy.
The production section of a calendar printing mission starts when you hand off the entire photos, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner you probably have a selected deadline). For those who anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you need to most likely permit just a little further time – maybe a month in complete – for production.