In planning any calendar printing mission, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the long run consumer’s arms earlier than January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s fingers close to the start of college if it will be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for the entire mission.
How are you getting your calendars into the top user’s fingers? Are you giving them away? If that’s the case, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or perhaps you might be mailing them out to your clients or members; in that case you simply have to be sure to allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it’s going to probably be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how a lot further time they are going to need and issue it in.
If, however, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you need for gross sales depends upon your gross sales strategy. Are you promoting at a local festival or different event? If so, then that provides you a deadline, but take into account that you’ll be higher off when you can promote at a number of events, in case attendance or gross sales at one event are not what you anticipate. Or maybe you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you must permit a minimum of two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
Should you print a calendar that you simply plan to promote, you must be sure you develop and implement a solid marketing plan. Advertising does not have to add to the general length of the calendar undertaking – you’ll be able to and will begin marketing in the course of the planning and manufacturing stages of the mission. Nonetheless, should you wait to start out advertising till you’ve the calendars in hand, then you will want to permit at least a number of further weeks, maybe extra, on your advertising and marketing message to achieve the meant viewers and encourage them to purchase.
The manufacturing phase of a calendar printing project begins whenever you hand off the entire photos, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve and then places it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (typically sooner you probably have a selected deadline). For those who anticipate last-minute modifications or additions, or if you can be proofing by committee, then it is best to most likely allow a bit of extra time – possibly a month in complete – for production.