In planning any calendar printing mission, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the long run user’s arms before January 1, 2014, they might already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s hands near the start of college if it will be helpful to them). Working backwards from this absolute deadline can give you timeline for the complete venture.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just need to ensure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll most likely be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how much additional time they will want and factor it in.
If, then again, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you need for sales depends on your gross sales technique. Are you selling at a neighborhood festival or other event? If that’s the case, then that offers you a deadline, however keep in mind that you will be better off in the event you can sell at a number of occasions, in case attendance or gross sales at one event are usually not what you count on. Or perhaps you might be having volunteers promote calendars to family and friends or door-to-door. If so, you should allow a minimum of two weeks, and preferably as much as 4 weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you just plan to promote, you should be sure you develop and implement a strong advertising plan. Advertising and marketing doesn’t have so as to add to the general period of the calendar mission – you can and may start advertising and marketing throughout the planning and production stages of the venture. Nonetheless, in the event you wait to begin advertising and marketing till you have got the calendars in hand, then you’ll need to permit no less than a number of further weeks, maybe more, on your marketing message to succeed in the supposed audience and encourage them to buy.
The production phase of a calendar printing challenge starts while you hand off all of the photographs, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner if you have a selected deadline). In case you anticipate last-minute changes or additions, or if you may be proofing by committee, then it is best to in all probability enable slightly additional time – maybe a month in complete – for production.