In planning any calendar printing project, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the end consumer’s arms before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s arms close to the start of faculty if it is going to be useful to them). Working backwards from this absolute deadline can provide you a good timeline for the entire challenge.
How are you getting your calendars into the top user’s fingers? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you might be mailing them out to your customers or members; in that case you just must ensure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it should probably be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much extra time they may need and factor it in.
If, however, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you need for gross sales depends upon your gross sales technique. Are you promoting at an area competition or other event? If that’s the case, then that provides you a deadline, but remember the fact that you may be better off when you can promote at multiple events, in case attendance or sales at one occasion usually are not what you anticipate. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. If so, you must enable at the least two weeks, and preferably as much as four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
If you print a calendar that you plan to sell, it is best to make sure to develop and implement a strong advertising and marketing plan. Advertising doesn’t have so as to add to the general length of the calendar challenge – you’ll be able to and will start advertising through the planning and production levels of the challenge. Nevertheless, in the event you wait to start advertising till you may have the calendars in hand, then you’ll need to permit not less than just a few extra weeks, maybe extra, on your advertising and marketing message to succeed in the supposed audience and encourage them to purchase.
The production part of a calendar printing project begins if you hand off all the photos, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (typically sooner when you’ve got a selected deadline). If you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you must in all probability enable a bit of further time – possibly a month in total – for manufacturing.