In planning any calendar printing mission, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be in the end consumer’s arms before January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s hands near the start of school if it’ll be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for the entire mission.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? In that case, then it must be relatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you simply have to be sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it can most likely be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much additional time they will want and issue it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for gross sales depends upon your gross sales strategy. Are you promoting at an area pageant or different occasion? If so, then that offers you a deadline, but take into account that you’ll be better off should you can sell at multiple events, in case attendance or gross sales at one occasion aren’t what you count on. Or possibly you’re having volunteers sell calendars to family and friends or door-to-door. In that case, you must permit at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
Should you print a calendar that you plan to sell, it is best to be sure you develop and implement a stable advertising and marketing plan. Marketing doesn’t have to add to the overall period of the calendar mission – you may and may start advertising and marketing throughout the planning and manufacturing levels of the undertaking. Nonetheless, for those who wait to start out advertising and marketing till you’ve got the calendars in hand, then you will want to allow a minimum of a number of further weeks, maybe extra, in your advertising message to achieve the intended audience and inspire them to purchase.
The production phase of a calendar printing venture starts whenever you hand off all of the photos, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if you have a particular deadline). If you happen to anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to most likely permit slightly additional time – possibly a month in total – for manufacturing.