In planning any calendar printing challenge, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the long run person’s palms earlier than January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s hands near the start of college if it’s going to be helpful to them). Working backwards from this absolute deadline may give you timeline for your complete challenge.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you just have to be sure to permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it will in all probability be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how a lot additional time they’ll want and issue it in.
If, alternatively, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you want for sales depends on your sales strategy. Are you selling at a neighborhood pageant or other event? If so, then that offers you a deadline, however needless to say you will be better off in the event you can sell at multiple occasions, in case attendance or gross sales at one occasion usually are not what you expect. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. If so, you should permit at the least two weeks, and preferably up to four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you plan to promote, it is best to make sure you develop and implement a strong advertising plan. Advertising and marketing doesn’t have to add to the general period of the calendar challenge – you’ll be able to and will start advertising and marketing in the course of the planning and manufacturing phases of the project. Nevertheless, in case you wait to start advertising and marketing till you will have the calendars in hand, then you will need to permit at the least just a few additional weeks, possibly extra, on your advertising message to achieve the supposed viewers and encourage them to buy.
The production part of a calendar printing project starts while you hand off the entire images, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner when you have a selected deadline). When you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you need to probably enable just a little further time – perhaps a month in complete – for manufacturing.