In planning any calendar printing challenge, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the end person’s arms before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s hands near the beginning of faculty if it’ll be helpful to them). Working backwards from this absolute deadline may give you a superb timeline for the whole venture.
How are you getting your calendars into the tip user’s palms? Are you giving them away? If so, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply must be sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it can in all probability be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how much additional time they are going to need and factor it in.
If, on the other hand, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you need for sales depends on your sales technique. Are you selling at a neighborhood competition or different event? In that case, then that gives you a deadline, however remember that you’ll be higher off in the event you can sell at multiple occasions, in case attendance or sales at one occasion usually are not what you expect. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. If so, it is best to enable not less than two weeks, and ideally up to four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
When you print a calendar that you simply plan to sell, you must be sure you develop and implement a solid advertising and marketing plan. Advertising doesn’t have so as to add to the general period of the calendar venture – you may and will begin marketing throughout the planning and manufacturing phases of the undertaking. Nevertheless, if you happen to wait to start marketing until you might have the calendars in hand, then you’ll need to allow a minimum of a few further weeks, possibly more, on your advertising and marketing message to reach the intended viewers and inspire them to buy.
The production section of a calendar printing project begins if you hand off all of the pictures, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner if in case you have a specific deadline). In case you anticipate last-minute changes or additions, or if you can be proofing by committee, then it’s best to probably enable slightly further time – perhaps a month in total – for manufacturing.