In planning any calendar printing venture, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t in the end user’s arms earlier than January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s arms close to the start of school if it’ll be useful to them). Working backwards from this absolute deadline can give you a good timeline for all the undertaking.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you simply have to be sure to enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it’ll most likely be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how much additional time they are going to need and issue it in.
If, then again, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you want for sales is dependent upon your gross sales strategy. Are you promoting at a local festival or different occasion? If that’s the case, then that gives you a deadline, but remember that you will be higher off should you can sell at multiple events, in case attendance or gross sales at one event aren’t what you anticipate. Or possibly you might be having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you must enable at the very least two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
Should you print a calendar that you simply plan to sell, you should remember to develop and implement a solid advertising plan. Advertising and marketing doesn’t have to add to the overall period of the calendar undertaking – you may and will begin advertising in the course of the planning and production phases of the challenge. Nevertheless, in case you wait to start marketing until you’ve the calendars in hand, then you have to to allow at least just a few further weeks, perhaps extra, for your advertising and marketing message to succeed in the meant viewers and inspire them to purchase.
The manufacturing section of a calendar printing mission starts when you hand off all of the photos, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve and then places it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner if you have a particular deadline). Should you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you should probably allow just a little further time – possibly a month in total – for production.