In planning any calendar printing venture, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t ultimately person’s arms before January 1, 2014, they could already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s palms near the start of faculty if it’ll be useful to them). Working backwards from this absolute deadline may give you a good timeline for your complete mission.
How are you getting your calendars into the top person’s hands? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply must be sure to permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it’ll most likely be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how much further time they may need and factor it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you need for sales is determined by your gross sales strategy. Are you promoting at a local festival or other event? In that case, then that provides you a deadline, however remember the fact that you will be higher off in case you can sell at multiple occasions, in case attendance or gross sales at one occasion are not what you anticipate. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If so, it is best to enable at the very least two weeks, and preferably up to four weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you simply plan to promote, you need to be sure to develop and implement a solid advertising and marketing plan. Advertising and marketing doesn’t have to add to the general duration of the calendar mission – you’ll be able to and will start advertising during the planning and production stages of the challenge. Nevertheless, if you wait to start out marketing till you will have the calendars in hand, then you will need to permit at least just a few further weeks, possibly more, in your marketing message to succeed in the supposed audience and motivate them to purchase.
The production part of a calendar printing venture starts if you hand off the entire pictures, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner in case you have a specific deadline). If you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it’s best to probably permit a little bit additional time – maybe a month in complete – for manufacturing.