In planning any calendar printing project, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not ultimately user’s arms earlier than January 1, 2014, they could have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s fingers near the beginning of school if it will be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for all the project.
How are you getting your calendars into the end user’s fingers? Are you giving them away? If so, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you simply must ensure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to probably be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how a lot additional time they will want and issue it in.
If, alternatively, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you need for sales will depend on your sales technique. Are you selling at a local pageant or other occasion? If that’s the case, then that offers you a deadline, but remember the fact that you will be higher off if you happen to can promote at multiple occasions, in case attendance or gross sales at one event are not what you expect. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. If so, it’s best to enable at least two weeks, and preferably as much as four weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you plan to promote, you need to you’ll want to develop and implement a solid advertising plan. Advertising does not have to add to the general duration of the calendar undertaking – you can and should begin advertising throughout the planning and production stages of the project. However, in case you wait to start advertising and marketing till you could have the calendars in hand, then you have to to permit a minimum of a few additional weeks, perhaps extra, to your advertising message to achieve the intended audience and motivate them to purchase.
The production section of a calendar printing challenge begins whenever you hand off the entire pictures, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (generally sooner in case you have a selected deadline). In the event you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to most likely allow a bit of further time – perhaps a month in total – for production.