In planning any calendar printing mission, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t in the long run user’s fingers before January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s fingers close to the beginning of faculty if it’ll be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for the entire venture.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you simply need to be sure to enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it should probably be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how a lot extra time they will want and factor it in.
If, on the other hand, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for gross sales depends on your sales strategy. Are you selling at a local competition or different event? If that’s the case, then that gives you a deadline, but keep in mind that you may be higher off in case you can sell at a number of events, in case attendance or gross sales at one event usually are not what you count on. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. If so, it’s best to enable at the least two weeks, and ideally up to four weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
For those who print a calendar that you simply plan to sell, it’s best to remember to develop and implement a stable advertising plan. Advertising does not have to add to the overall period of the calendar project – you possibly can and should begin marketing through the planning and manufacturing levels of the venture. However, in case you wait to start marketing till you might have the calendars in hand, then you will want to permit a minimum of a few additional weeks, maybe more, in your marketing message to succeed in the meant audience and motivate them to buy.
The production part of a calendar printing mission begins when you hand off all the pictures, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you have a specific deadline). For those who anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you must probably permit slightly further time – perhaps a month in total – for production.