In planning any calendar printing mission, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be in the long run person’s fingers before January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s palms near the start of college if it will be helpful to them). Working backwards from this absolute deadline can provide you a great timeline for the entire venture.
How are you getting your calendars into the end person’s fingers? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you just have to be sure to permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it should probably be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you want for gross sales will depend on your sales technique. Are you promoting at a neighborhood pageant or different event? If so, then that gives you a deadline, however take into account that you may be higher off in the event you can promote at multiple events, in case attendance or gross sales at one occasion aren’t what you anticipate. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you should enable not less than two weeks, and ideally as much as 4 weeks, since volunteers all have their very own completely different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you just plan to sell, you need to make sure to develop and implement a stable advertising plan. Marketing doesn’t have to add to the overall period of the calendar venture – you’ll be able to and will start advertising during the planning and production phases of the challenge. Nevertheless, when you wait to begin marketing until you have the calendars in hand, then you will want to allow at the very least just a few further weeks, perhaps more, for your marketing message to achieve the meant audience and inspire them to purchase.
The production section of a calendar printing venture starts while you hand off the entire photographs, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner in case you have a particular deadline). When you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it is best to most likely allow a bit of extra time – possibly a month in whole – for manufacturing.