In planning any calendar printing undertaking, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the long run consumer’s fingers earlier than January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s hands close to the start of faculty if it will be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for the entire venture.
How are you getting your calendars into the tip user’s hands? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just have to make sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it would probably be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how much extra time they are going to want and factor it in.
If, however, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you want for sales depends upon your gross sales technique. Are you selling at an area competition or other event? In that case, then that offers you a deadline, however understand that you’ll be higher off if you can sell at a number of occasions, in case attendance or sales at one occasion should not what you count on. Or perhaps you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you should enable not less than two weeks, and ideally as much as four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
When you print a calendar that you just plan to promote, you need to remember to develop and implement a strong marketing plan. Marketing doesn’t have so as to add to the general duration of the calendar mission – you can and may start marketing in the course of the planning and manufacturing levels of the undertaking. However, if you happen to wait to start advertising and marketing until you have got the calendars in hand, then you’ll need to permit a minimum of just a few additional weeks, maybe more, for your marketing message to succeed in the intended viewers and encourage them to buy.
The manufacturing section of a calendar printing undertaking starts once you hand off all the pictures, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner when you’ve got a particular deadline). For those who anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you must most likely enable slightly further time – maybe a month in complete – for manufacturing.