In planning any calendar printing mission, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t ultimately consumer’s fingers before January 1, 2014, they could already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s fingers near the start of college if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for the complete challenge.
How are you getting your calendars into the end user’s hands? Are you giving them away? If so, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you might be mailing them out to your clients or members; in that case you simply have to make sure you allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it can probably be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how a lot extra time they will need and issue it in.
If, then again, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you want for sales relies on your gross sales strategy. Are you promoting at a local competition or different occasion? In that case, then that offers you a deadline, however take into account that you will be better off in the event you can promote at a number of occasions, in case attendance or gross sales at one occasion will not be what you expect. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it is best to enable at least two weeks, and preferably up to four weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you just plan to promote, you need to make sure you develop and implement a solid marketing plan. Marketing doesn’t have so as to add to the overall period of the calendar challenge – you’ll be able to and should start advertising and marketing during the planning and manufacturing levels of the undertaking. Nevertheless, in case you wait to start marketing until you might have the calendars in hand, then you will want to allow at the very least a number of additional weeks, possibly more, in your advertising message to succeed in the meant audience and motivate them to purchase.
The production phase of a calendar printing undertaking starts whenever you hand off the entire pictures, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner when you have a selected deadline). In the event you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it is best to in all probability permit slightly further time – maybe a month in whole – for manufacturing.