In planning any calendar printing project, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the end person’s fingers earlier than January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s fingers near the beginning of school if it’ll be helpful to them). Working backwards from this absolute deadline may give you timeline for the entire project.
How are you getting your calendars into the top person’s hands? Are you giving them away? If so, then it must be comparatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you simply need to be sure to permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it would in all probability be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how much additional time they will want and issue it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you want for sales is determined by your gross sales technique. Are you selling at a local competition or other occasion? If so, then that provides you a deadline, but remember that you may be higher off in the event you can promote at a number of occasions, in case attendance or sales at one occasion are not what you count on. Or perhaps you might be having volunteers sell calendars to friends and family or door-to-door. In that case, you need to allow no less than two weeks, and preferably up to 4 weeks, since volunteers all have their own different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you just plan to promote, you need to remember to develop and implement a strong advertising plan. Advertising and marketing does not have so as to add to the overall length of the calendar venture – you may and should begin advertising and marketing throughout the planning and production stages of the challenge. Nonetheless, if you wait to begin advertising till you’ve gotten the calendars in hand, then you will want to permit at the very least just a few additional weeks, maybe extra, in your marketing message to succeed in the supposed audience and encourage them to buy.
The production part of a calendar printing undertaking begins once you hand off all the photographs, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner if you have a selected deadline). When you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it’s best to in all probability enable a bit of further time – possibly a month in whole – for production.