In planning any calendar printing challenge, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not ultimately consumer’s hands before January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s fingers near the start of faculty if it will be useful to them). Working backwards from this absolute deadline can give you a very good timeline for the whole mission.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply need to be sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to most likely be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how much further time they’ll want and factor it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for sales is determined by your gross sales technique. Are you selling at a neighborhood pageant or other event? If that’s the case, then that provides you a deadline, however keep in mind that you’ll be higher off when you can sell at multiple occasions, in case attendance or gross sales at one occasion aren’t what you count on. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. If so, you must allow at the least two weeks, and preferably as much as four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
If you print a calendar that you just plan to promote, you should make sure to develop and implement a stable marketing plan. Advertising does not have so as to add to the general period of the calendar mission – you can and should start marketing throughout the planning and production phases of the project. Nonetheless, in case you wait to start advertising till you have got the calendars in hand, then you will have to permit at the least just a few additional weeks, perhaps extra, for your advertising message to succeed in the intended audience and inspire them to purchase.
The manufacturing section of a calendar printing venture starts once you hand off the entire pictures, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (generally sooner if in case you have a specific deadline). In case you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you should probably allow a bit extra time – maybe a month in whole – for manufacturing.