In planning any calendar printing mission, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the end person’s hands before January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s arms near the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline may give you a great timeline for the whole mission.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? In that case, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you just must make sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it can most likely be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how much extra time they may need and factor it in.
If, alternatively, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you want for gross sales depends upon your sales technique. Are you promoting at a neighborhood festival or other occasion? If that’s the case, then that provides you a deadline, however understand that you will be higher off should you can promote at multiple occasions, in case attendance or sales at one event are not what you anticipate. Or maybe you might be having volunteers promote calendars to friends and family or door-to-door. In that case, you should allow no less than two weeks, and ideally up to 4 weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
For those who print a calendar that you simply plan to sell, you need to be sure to develop and implement a solid marketing plan. Advertising and marketing doesn’t have so as to add to the overall length of the calendar mission – you possibly can and may begin advertising throughout the planning and manufacturing stages of the project. Nonetheless, when you wait to begin advertising until you will have the calendars in hand, then you will want to permit at the very least just a few extra weeks, possibly more, for your advertising message to reach the intended viewers and motivate them to purchase.
The production phase of a calendar printing project begins if you hand off the entire pictures, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you’ve got a selected deadline). When you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to in all probability permit a bit of further time – maybe a month in total – for manufacturing.