In planning any calendar printing project, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the end user’s arms before January 1, 2014, they could already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s arms close to the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a great timeline for all the challenge.
How are you getting your calendars into the top consumer’s palms? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you simply must ensure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it can in all probability be cheaper and easier for you. Simply be sure you find out from the printer or mailhouse how much additional time they are going to want and factor it in.
If, then again, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for sales depends on your sales technique. Are you promoting at an area festival or other event? In that case, then that provides you a deadline, however remember that you may be better off in case you can sell at a number of occasions, in case attendance or gross sales at one occasion will not be what you anticipate. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. If that’s the case, it is best to permit at least two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
When you print a calendar that you just plan to promote, you need to remember to develop and implement a solid marketing plan. Advertising and marketing does not have so as to add to the overall period of the calendar mission – you’ll be able to and may begin marketing throughout the planning and production phases of the project. Nevertheless, for those who wait to start marketing until you have got the calendars in hand, then you will want to permit no less than a number of further weeks, perhaps more, in your advertising message to reach the meant audience and encourage them to buy.
The production part of a calendar printing challenge begins when you hand off the entire images, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner in case you have a selected deadline). If you anticipate last-minute changes or additions, or if you will be proofing by committee, then you should in all probability allow a bit further time – maybe a month in complete – for manufacturing.