In planning any calendar printing undertaking, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the long run person’s palms before January 1, 2014, they could have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s arms near the start of faculty if it will be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for the complete venture.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply must be sure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it is going to in all probability be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot further time they’ll need and factor it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you need for sales will depend on your gross sales technique. Are you selling at a neighborhood competition or other event? In that case, then that provides you a deadline, however needless to say you may be better off if you can sell at a number of occasions, in case attendance or gross sales at one occasion aren’t what you anticipate. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If so, you must permit at the least two weeks, and preferably up to 4 weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
If you print a calendar that you plan to sell, you need to make sure to develop and implement a solid advertising plan. Advertising does not have to add to the overall length of the calendar project – you possibly can and may begin marketing in the course of the planning and production phases of the challenge. Nonetheless, for those who wait to start out advertising and marketing until you might have the calendars in hand, then you will have to permit at the least just a few extra weeks, perhaps extra, for your advertising and marketing message to succeed in the intended viewers and inspire them to purchase.
The production part of a calendar printing project starts if you hand off all the photographs, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (typically sooner you probably have a specific deadline). In the event you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to in all probability permit somewhat additional time – possibly a month in total – for production.