In planning any calendar printing challenge, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not ultimately consumer’s fingers before January 1, 2014, they could have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s arms close to the beginning of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can give you a good timeline for your complete undertaking.
How are you getting your calendars into the tip person’s palms? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you simply must ensure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it’s going to probably be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much extra time they are going to need and factor it in.
If, then again, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you want for sales depends on your sales technique. Are you promoting at an area festival or different event? If that’s the case, then that provides you a deadline, however remember the fact that you may be better off for those who can promote at multiple events, in case attendance or gross sales at one occasion should not what you expect. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you need to enable at the very least two weeks, and preferably up to four weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you plan to promote, you should you’ll want to develop and implement a strong marketing plan. Marketing does not have to add to the general duration of the calendar venture – you’ll be able to and may begin advertising and marketing during the planning and manufacturing stages of the mission. Nonetheless, if you wait to start out advertising and marketing until you’ve got the calendars in hand, then you’ll need to allow no less than a couple of additional weeks, possibly more, on your advertising and marketing message to reach the intended viewers and motivate them to purchase.
The manufacturing part of a calendar printing mission begins while you hand off all the images, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if in case you have a selected deadline). In the event you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to most likely permit a bit extra time – perhaps a month in total – for manufacturing.