In planning any calendar printing undertaking, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t in the end person’s arms before January 1, 2014, they could have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s arms near the beginning of school if it’ll be useful to them). Working backwards from this absolute deadline can give you an excellent timeline for the whole challenge.
How are you getting your calendars into the top user’s fingers? Are you giving them away? If so, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you simply must ensure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it will most likely be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how much extra time they may need and factor it in.
If, then again, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you need for sales is determined by your sales strategy. Are you selling at a neighborhood pageant or different occasion? If so, then that gives you a deadline, but remember that you may be better off for those who can sell at multiple occasions, in case attendance or gross sales at one occasion should not what you anticipate. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. In that case, you must allow not less than two weeks, and ideally as much as four weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you plan to promote, you must you should definitely develop and implement a strong advertising plan. Advertising and marketing doesn’t have to add to the general length of the calendar challenge – you’ll be able to and may start marketing through the planning and manufacturing stages of the mission. Nonetheless, for those who wait to start advertising till you have the calendars in hand, then you will have to permit not less than just a few additional weeks, perhaps extra, on your marketing message to succeed in the meant audience and motivate them to purchase.
The manufacturing phase of a calendar printing project starts when you hand off all the photographs, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner in case you have a specific deadline). If you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it’s best to probably allow somewhat extra time – perhaps a month in complete – for production.