In planning any calendar printing venture, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be in the long run consumer’s palms before January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s palms near the start of college if it’ll be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the entire undertaking.
How are you getting your calendars into the tip user’s hands? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you just must make sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it should most likely be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot extra time they will need and factor it in.
If, however, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you want for sales relies on your sales technique. Are you promoting at an area festival or different event? If so, then that provides you a deadline, however remember that you may be better off should you can sell at a number of occasions, in case attendance or gross sales at one event will not be what you anticipate. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If so, you must allow at the least two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you plan to sell, you should you’ll want to develop and implement a strong advertising and marketing plan. Marketing doesn’t have to add to the general period of the calendar challenge – you possibly can and may begin advertising in the course of the planning and production stages of the challenge. Nonetheless, in case you wait to start advertising and marketing until you have got the calendars in hand, then you will need to permit at least a couple of extra weeks, perhaps more, on your advertising and marketing message to reach the intended audience and inspire them to buy.
The manufacturing phase of a calendar printing challenge starts whenever you hand off all of the pictures, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner when you’ve got a particular deadline). In case you anticipate last-minute changes or additions, or if you will be proofing by committee, then you need to most likely enable somewhat extra time – perhaps a month in whole – for production.