In planning any calendar printing mission, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be ultimately consumer’s palms earlier than January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s arms near the start of faculty if it’ll be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for the whole mission.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If so, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you just have to be sure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it can most likely be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how much extra time they are going to want and factor it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you want for gross sales depends upon your gross sales technique. Are you selling at an area pageant or different occasion? If that’s the case, then that offers you a deadline, however needless to say you may be better off for those who can promote at a number of occasions, in case attendance or gross sales at one occasion aren’t what you count on. Or perhaps you might be having volunteers promote calendars to friends and family or door-to-door. If so, you should permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
For those who print a calendar that you just plan to promote, you need to make sure to develop and implement a stable marketing plan. Advertising and marketing does not have to add to the general length of the calendar mission – you possibly can and may begin marketing throughout the planning and manufacturing stages of the undertaking. Nevertheless, in case you wait to start marketing until you may have the calendars in hand, then you’ll need to permit no less than just a few additional weeks, perhaps extra, on your advertising and marketing message to reach the intended audience and inspire them to purchase.
The production phase of a calendar printing venture starts if you hand off all of the photographs, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner when you have a selected deadline). In the event you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to probably allow a bit of extra time – perhaps a month in total – for manufacturing.