In planning any calendar printing mission, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the end user’s arms earlier than January 1, 2014, they may have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s hands near the beginning of school if it is going to be useful to them). Working backwards from this absolute deadline can provide you a great timeline for the whole mission.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you might be mailing them out to your clients or members; in that case you simply have to make sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it’s going to probably be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how a lot additional time they are going to need and factor it in.
If, on the other hand, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for gross sales is dependent upon your sales strategy. Are you selling at a neighborhood pageant or other occasion? If that’s the case, then that offers you a deadline, however keep in mind that you will be better off if you happen to can sell at a number of occasions, in case attendance or gross sales at one occasion aren’t what you count on. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. In that case, you must permit at least two weeks, and preferably as much as 4 weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you simply plan to sell, you need to be sure you develop and implement a solid advertising and marketing plan. Advertising doesn’t have to add to the overall length of the calendar undertaking – you can and will begin marketing in the course of the planning and production levels of the challenge. However, in case you wait to begin advertising till you may have the calendars in hand, then you will want to permit at least just a few further weeks, perhaps more, on your advertising and marketing message to achieve the supposed viewers and inspire them to buy.
The production section of a calendar printing undertaking begins if you hand off all of the images, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if in case you have a selected deadline). If you anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to most likely allow slightly further time – possibly a month in complete – for production.