In planning any calendar printing challenge, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t ultimately consumer’s hands earlier than January 1, 2014, they could have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s hands close to the beginning of faculty if it will be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for the complete undertaking.
How are you getting your calendars into the top user’s palms? Are you giving them away? If so, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you simply need to be sure to permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it would probably be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how a lot extra time they are going to need and issue it in.
If, then again, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you want for sales will depend on your sales strategy. Are you promoting at an area pageant or other occasion? If so, then that gives you a deadline, however keep in mind that you may be higher off in the event you can sell at multiple occasions, in case attendance or gross sales at one event usually are not what you count on. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. In that case, it’s best to enable at the very least two weeks, and preferably up to four weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
If you print a calendar that you simply plan to sell, you should you’ll want to develop and implement a strong marketing plan. Advertising and marketing does not have so as to add to the overall length of the calendar project – you’ll be able to and may start advertising and marketing through the planning and manufacturing levels of the undertaking. Nonetheless, for those who wait to start out advertising and marketing until you will have the calendars in hand, then you will have to permit not less than a couple of extra weeks, possibly extra, on your marketing message to succeed in the intended audience and inspire them to buy.
The manufacturing phase of a calendar printing project begins once you hand off all of the photos, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner in case you have a particular deadline). When you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should in all probability allow a little further time – possibly a month in total – for production.