In planning any calendar printing undertaking, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t in the long run person’s hands earlier than January 1, 2014, they might already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s palms near the beginning of school if it will be useful to them). Working backwards from this absolute deadline can provide you a superb timeline for the whole undertaking.
How are you getting your calendars into the top person’s palms? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you simply must be sure to permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it is going to in all probability be cheaper and easier for you. Just be sure you discover out from the printer or mailhouse how a lot further time they will want and issue it in.
If, alternatively, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you need for gross sales depends on your sales strategy. Are you selling at a local festival or other occasion? If that’s the case, then that gives you a deadline, but needless to say you will be better off if you can promote at a number of events, in case attendance or gross sales at one occasion usually are not what you count on. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. If so, you should enable a minimum of two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you just plan to promote, you must make sure to develop and implement a stable advertising and marketing plan. Advertising does not have to add to the overall length of the calendar mission – you may and will start advertising and marketing through the planning and manufacturing levels of the venture. Nevertheless, in case you wait to start advertising till you will have the calendars in hand, then you will have to allow at least a few further weeks, perhaps more, for your advertising and marketing message to achieve the meant viewers and inspire them to purchase.
The production phase of a calendar printing challenge starts while you hand off all the pictures, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner if you have a selected deadline). If you happen to anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you must most likely enable somewhat additional time – possibly a month in whole – for manufacturing.