In planning any calendar printing venture, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the end user’s arms before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s fingers close to the start of college if it is going to be helpful to them). Working backwards from this absolute deadline can provide you timeline for the entire undertaking.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? In that case, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you simply need to ensure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse deal with mailing the calendars – it’ll in all probability be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how a lot additional time they will want and issue it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for gross sales depends upon your sales technique. Are you selling at a local pageant or different occasion? If so, then that provides you a deadline, but understand that you may be higher off for those who can promote at multiple events, in case attendance or sales at one event are not what you count on. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If so, you need to permit at the very least two weeks, and preferably up to four weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
For those who print a calendar that you simply plan to sell, you must remember to develop and implement a stable marketing plan. Advertising and marketing doesn’t have so as to add to the overall length of the calendar challenge – you’ll be able to and will begin advertising and marketing in the course of the planning and manufacturing stages of the mission. Nonetheless, should you wait to begin advertising until you’ve gotten the calendars in hand, then you will have to allow a minimum of just a few additional weeks, perhaps more, on your advertising message to achieve the meant audience and motivate them to buy.
The manufacturing part of a calendar printing project starts once you hand off all the photos, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (typically sooner you probably have a particular deadline). For those who anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you must in all probability allow somewhat extra time – perhaps a month in total – for production.