In planning any calendar printing challenge, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not in the end user’s fingers before January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s arms close to the beginning of school if it is going to be useful to them). Working backwards from this absolute deadline can give you timeline for your complete challenge.
How are you getting your calendars into the end user’s hands? Are you giving them away? In that case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you just need to ensure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it would most likely be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how a lot further time they are going to need and factor it in.
If, then again, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you want for sales relies on your gross sales strategy. Are you promoting at a local festival or other event? If that’s the case, then that offers you a deadline, however understand that you may be higher off in case you can sell at a number of occasions, in case attendance or sales at one occasion are not what you expect. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If so, you need to enable at the least two weeks, and preferably up to four weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you should remember to develop and implement a stable advertising and marketing plan. Advertising does not have so as to add to the general period of the calendar challenge – you’ll be able to and should begin advertising throughout the planning and manufacturing stages of the venture. Nonetheless, if you happen to wait to start out advertising till you have got the calendars in hand, then you have to to allow not less than a number of extra weeks, maybe extra, on your marketing message to succeed in the supposed viewers and encourage them to buy.
The manufacturing section of a calendar printing undertaking starts once you hand off all the pictures, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner when you’ve got a specific deadline). For those who anticipate last-minute modifications or additions, or if you can be proofing by committee, then you should in all probability permit a little bit extra time – maybe a month in whole – for manufacturing.