In planning any calendar printing challenge, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the end person’s hands earlier than January 1, 2014, they may have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s fingers near the beginning of school if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the whole undertaking.
How are you getting your calendars into the end user’s fingers? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just have to be sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it’ll probably be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how a lot further time they are going to want and issue it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you need for sales is dependent upon your gross sales strategy. Are you promoting at a neighborhood festival or other occasion? If so, then that gives you a deadline, but keep in mind that you’ll be better off if you happen to can sell at multiple events, in case attendance or gross sales at one event will not be what you count on. Or perhaps you might be having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you need to enable a minimum of two weeks, and preferably as much as 4 weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
When you print a calendar that you simply plan to sell, it’s best to be sure you develop and implement a solid marketing plan. Advertising and marketing doesn’t have so as to add to the overall duration of the calendar undertaking – you possibly can and will start advertising and marketing through the planning and production phases of the venture. Nevertheless, in case you wait to start advertising till you might have the calendars in hand, then you’ll need to permit a minimum of a number of extra weeks, maybe extra, in your marketing message to reach the supposed audience and motivate them to purchase.
The manufacturing part of a calendar printing project begins while you hand off all of the photos, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner if in case you have a particular deadline). Should you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to most likely permit a little bit further time – maybe a month in complete – for production.