In planning any calendar printing mission, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not ultimately consumer’s arms earlier than January 1, 2014, they may have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s hands close to the start of college if it will be useful to them). Working backwards from this absolute deadline can provide you a great timeline for your complete mission.
How are you getting your calendars into the top user’s hands? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just have to make sure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll in all probability be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how much additional time they will need and issue it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How much time you want for sales is dependent upon your sales technique. Are you selling at a neighborhood competition or different event? In that case, then that provides you a deadline, but remember the fact that you will be better off in case you can promote at a number of occasions, in case attendance or sales at one event are not what you anticipate. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. In that case, you need to allow at least two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you should you’ll want to develop and implement a solid advertising plan. Marketing does not have to add to the general length of the calendar challenge – you can and may begin advertising during the planning and manufacturing phases of the project. Nevertheless, if you wait to start out advertising until you’ve got the calendars in hand, then you’ll need to allow a minimum of a number of extra weeks, perhaps extra, to your advertising message to reach the intended viewers and motivate them to buy.
The production section of a calendar printing undertaking starts if you hand off all the photographs, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner when you have a particular deadline). In the event you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to in all probability allow somewhat extra time – possibly a month in complete – for production.