In planning any calendar printing venture, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t ultimately consumer’s palms before January 1, 2014, they may have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s fingers close to the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can give you timeline for your entire venture.
How are you getting your calendars into the end person’s palms? Are you giving them away? In that case, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you simply have to be sure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it’ll in all probability be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot additional time they may want and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you want for gross sales depends upon your gross sales strategy. Are you selling at a neighborhood festival or different occasion? If that’s the case, then that gives you a deadline, but understand that you may be better off in the event you can promote at a number of occasions, in case attendance or sales at one occasion usually are not what you anticipate. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If so, it is best to allow no less than two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
If you print a calendar that you just plan to promote, you must make sure to develop and implement a stable advertising plan. Advertising and marketing does not have to add to the general duration of the calendar project – you can and may start advertising and marketing through the planning and manufacturing levels of the venture. Nevertheless, in the event you wait to start out advertising till you might have the calendars in hand, then you’ll need to permit a minimum of a number of additional weeks, perhaps extra, for your advertising and marketing message to succeed in the supposed viewers and inspire them to purchase.
The manufacturing section of a calendar printing project starts while you hand off all the photographs, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner if you have a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you may be proofing by committee, then you should probably enable just a little further time – perhaps a month in whole – for production.