In planning any calendar printing project, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t in the end user’s hands before January 1, 2014, they may already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s palms near the start of faculty if it’ll be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire mission.
How are you getting your calendars into the top consumer’s fingers? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply have to ensure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it would in all probability be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot additional time they may need and issue it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you want for sales depends on your gross sales strategy. Are you selling at a neighborhood pageant or other event? If that’s the case, then that offers you a deadline, but understand that you’ll be higher off if you happen to can promote at multiple events, in case attendance or sales at one event will not be what you expect. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. If so, you must permit not less than two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
Should you print a calendar that you simply plan to promote, it’s best to be sure you develop and implement a strong advertising and marketing plan. Advertising does not have to add to the general duration of the calendar mission – you possibly can and will start advertising during the planning and manufacturing phases of the venture. However, should you wait to start marketing till you could have the calendars in hand, then you will have to allow at least just a few extra weeks, perhaps extra, for your advertising message to achieve the meant viewers and encourage them to buy.
The production section of a calendar printing undertaking begins while you hand off all of the pictures, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner you probably have a selected deadline). When you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you should most likely permit just a little extra time – maybe a month in total – for production.