In planning any calendar printing challenge, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the end person’s palms before January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s palms near the start of college if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a great timeline for the complete project.
How are you getting your calendars into the tip user’s arms? Are you giving them away? In that case, then it ought to be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you simply have to make sure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how a lot further time they may want and issue it in.
If, alternatively, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you want for gross sales depends upon your gross sales strategy. Are you promoting at a neighborhood competition or other occasion? If so, then that gives you a deadline, however understand that you’ll be better off in case you can sell at multiple events, in case attendance or sales at one occasion are usually not what you anticipate. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. If so, it is best to permit at least two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you plan to sell, you should be sure to develop and implement a strong advertising plan. Marketing doesn’t have so as to add to the overall length of the calendar challenge – you’ll be able to and may begin marketing during the planning and manufacturing levels of the undertaking. However, when you wait to start marketing till you’ve the calendars in hand, then you have to to allow at the least a couple of additional weeks, perhaps more, on your advertising message to succeed in the supposed viewers and encourage them to purchase.
The production part of a calendar printing undertaking starts if you hand off all of the images, text, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner when you’ve got a specific deadline). If you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to probably enable a little further time – possibly a month in whole – for manufacturing.