In planning any calendar printing challenge, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t ultimately consumer’s hands earlier than January 1, 2014, they could already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s fingers close to the start of college if it is going to be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for all the mission.
How are you getting your calendars into the end user’s arms? Are you giving them away? In that case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just need to be sure to permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it can in all probability be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how much extra time they will want and factor it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you want for sales is determined by your gross sales technique. Are you selling at a neighborhood competition or different event? If so, then that provides you a deadline, however remember the fact that you will be better off when you can sell at a number of events, in case attendance or sales at one occasion are usually not what you anticipate. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should enable at the least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
For those who print a calendar that you simply plan to promote, you need to make sure to develop and implement a solid advertising and marketing plan. Advertising and marketing does not have so as to add to the general duration of the calendar venture – you may and will begin marketing through the planning and manufacturing stages of the project. However, should you wait to begin advertising till you’ve got the calendars in hand, then you have to to allow at the least a number of extra weeks, perhaps extra, for your marketing message to reach the intended audience and encourage them to purchase.
The production phase of a calendar printing venture begins while you hand off the entire pictures, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner in case you have a selected deadline). Should you anticipate last-minute changes or additions, or if you may be proofing by committee, then you must in all probability permit somewhat extra time – maybe a month in whole – for production.