In planning any calendar printing undertaking, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t in the long run consumer’s palms earlier than January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s hands close to the beginning of school if it’ll be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for the complete challenge.
How are you getting your calendars into the end user’s hands? Are you giving them away? In that case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just must make sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to in all probability be cheaper and simpler for you. Just be sure to find out from the printer or mailhouse how a lot extra time they are going to need and issue it in.
If, on the other hand, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for sales depends upon your sales strategy. Are you promoting at an area competition or different event? If so, then that provides you a deadline, however needless to say you’ll be better off when you can sell at multiple events, in case attendance or gross sales at one occasion will not be what you anticipate. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. If so, you should permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, you should be sure to develop and implement a strong marketing plan. Advertising and marketing does not have to add to the overall period of the calendar challenge – you possibly can and may begin marketing through the planning and manufacturing stages of the venture. Nevertheless, when you wait to start out advertising until you have the calendars in hand, then you have to to allow at least a couple of extra weeks, perhaps extra, in your advertising and marketing message to reach the supposed audience and encourage them to purchase.
The manufacturing phase of a calendar printing project begins whenever you hand off all the photos, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner in case you have a selected deadline). If you happen to anticipate last-minute changes or additions, or if you can be proofing by committee, then it is best to probably enable just a little extra time – perhaps a month in total – for production.