In planning any calendar printing venture, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the long run user’s fingers before January 1, 2014, they may have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s hands close to the start of school if it’ll be useful to them). Working backwards from this absolute deadline may give you timeline for all the project.
How are you getting your calendars into the end person’s palms? Are you giving them away? If so, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you simply have to be sure to allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it should probably be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot further time they may want and factor it in.
If, however, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you want for sales depends upon your gross sales strategy. Are you selling at a local competition or other occasion? In that case, then that provides you a deadline, however remember the fact that you may be higher off for those who can promote at a number of events, in case attendance or gross sales at one event usually are not what you count on. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. If that’s the case, it is best to allow at least two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you plan to sell, you must make sure you develop and implement a stable advertising plan. Marketing doesn’t have so as to add to the general duration of the calendar undertaking – you may and may begin marketing throughout the planning and manufacturing levels of the venture. Nonetheless, if you wait to begin advertising till you’ve got the calendars in hand, then you have to to permit at the least a few additional weeks, possibly extra, for your advertising and marketing message to achieve the meant viewers and encourage them to purchase.
The manufacturing section of a calendar printing challenge begins if you hand off all the pictures, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if you have a specific deadline). For those who anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it’s best to probably permit a bit of extra time – possibly a month in complete – for production.