In planning any calendar printing challenge, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the end consumer’s hands earlier than January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s fingers close to the start of school if it’s going to be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for the whole challenge.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you simply need to ensure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it should in all probability be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot additional time they are going to want and issue it in.
If, then again, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you need for gross sales will depend on your sales strategy. Are you promoting at an area festival or different event? If that’s the case, then that offers you a deadline, however remember that you will be higher off should you can sell at a number of events, in case attendance or gross sales at one occasion are not what you count on. Or perhaps you might be having volunteers sell calendars to friends and family or door-to-door. If so, you need to enable a minimum of two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
In case you print a calendar that you just plan to sell, it’s best to you’ll want to develop and implement a solid advertising plan. Advertising doesn’t have so as to add to the general length of the calendar project – you can and will begin advertising and marketing during the planning and production phases of the project. Nevertheless, if you happen to wait to start marketing till you have the calendars in hand, then you have to to permit a minimum of a few additional weeks, maybe extra, in your advertising and marketing message to achieve the intended viewers and encourage them to buy.
The production phase of a calendar printing mission starts when you hand off all the photos, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (typically sooner when you have a specific deadline). If you happen to anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you should in all probability enable slightly further time – perhaps a month in whole – for manufacturing.