In planning any calendar printing undertaking, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the long run consumer’s palms earlier than January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s fingers near the beginning of faculty if it’ll be helpful to them). Working backwards from this absolute deadline may give you a great timeline for all the venture.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you just must ensure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it is going to most likely be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how much additional time they are going to want and factor it in.
If, on the other hand, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you need for sales is determined by your gross sales technique. Are you selling at an area competition or other occasion? In that case, then that offers you a deadline, but needless to say you may be higher off in case you can promote at multiple events, in case attendance or gross sales at one occasion are usually not what you expect. Or perhaps you’re having volunteers sell calendars to family and friends or door-to-door. If so, it is best to permit a minimum of two weeks, and ideally as much as 4 weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
In case you print a calendar that you plan to sell, it is best to make sure you develop and implement a solid advertising plan. Marketing doesn’t have so as to add to the overall period of the calendar project – you can and may start advertising in the course of the planning and manufacturing stages of the venture. Nonetheless, when you wait to begin marketing till you have the calendars in hand, then you will want to allow at the very least just a few additional weeks, perhaps more, in your marketing message to reach the intended audience and motivate them to buy.
The production section of a calendar printing venture starts once you hand off all of the photos, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (generally sooner when you’ve got a specific deadline). If you anticipate last-minute modifications or additions, or if you may be proofing by committee, then you need to most likely enable somewhat further time – maybe a month in whole – for production.