In planning any calendar printing mission, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the long run person’s arms before January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s palms near the start of school if it will be helpful to them). Working backwards from this absolute deadline can provide you timeline for your complete challenge.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? In that case, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you simply have to be sure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much additional time they’ll want and issue it in.
If, however, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you need for gross sales depends on your sales strategy. Are you selling at a local festival or other occasion? In that case, then that gives you a deadline, however take into account that you may be higher off when you can promote at multiple events, in case attendance or sales at one event will not be what you count on. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you must enable at the least two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
For those who print a calendar that you plan to sell, it’s best to you’ll want to develop and implement a stable advertising plan. Marketing doesn’t have so as to add to the general length of the calendar challenge – you possibly can and may begin advertising and marketing throughout the planning and production phases of the mission. Nonetheless, in case you wait to begin advertising until you might have the calendars in hand, then you will need to permit no less than a number of extra weeks, possibly extra, to your advertising message to achieve the meant audience and motivate them to buy.
The manufacturing section of a calendar printing challenge begins once you hand off all the photos, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner in case you have a selected deadline). For those who anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should probably allow somewhat extra time – perhaps a month in total – for production.