In planning any calendar printing challenge, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the end person’s hands before January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s fingers close to the beginning of faculty if it is going to be useful to them). Working backwards from this absolute deadline can give you an excellent timeline for the whole mission.
How are you getting your calendars into the end user’s palms? Are you giving them away? In that case, then it must be relatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply must be sure to permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it will most likely be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how much additional time they are going to want and factor it in.
If, on the other hand, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for sales relies on your sales technique. Are you selling at an area pageant or other event? If that’s the case, then that gives you a deadline, however keep in mind that you will be higher off when you can promote at a number of events, in case attendance or sales at one event usually are not what you anticipate. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. In that case, it’s best to permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to sell, you should be sure you develop and implement a strong marketing plan. Advertising doesn’t have to add to the overall duration of the calendar project – you’ll be able to and will start advertising and marketing throughout the planning and production levels of the venture. Nonetheless, in the event you wait to start out advertising until you’ve the calendars in hand, then you will need to allow not less than a few additional weeks, perhaps extra, to your advertising message to succeed in the intended viewers and encourage them to purchase.
The production section of a calendar printing project begins while you hand off all the images, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (typically sooner if in case you have a selected deadline). In case you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you need to in all probability enable somewhat additional time – perhaps a month in total – for manufacturing.