In planning any calendar printing project, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the end consumer’s fingers earlier than January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s arms near the beginning of faculty if it’ll be useful to them). Working backwards from this absolute deadline can give you a good timeline for your entire undertaking.
How are you getting your calendars into the top user’s hands? Are you giving them away? If so, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just need to be sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it is going to in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much further time they may need and issue it in.
If, on the other hand, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you want for gross sales will depend on your gross sales strategy. Are you selling at a neighborhood festival or different event? In that case, then that offers you a deadline, however remember the fact that you will be higher off should you can promote at a number of events, in case attendance or sales at one occasion aren’t what you anticipate. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it’s best to permit at the least two weeks, and preferably up to 4 weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
When you print a calendar that you simply plan to sell, it’s best to make sure to develop and implement a strong advertising and marketing plan. Advertising and marketing doesn’t have to add to the overall length of the calendar project – you possibly can and will begin marketing through the planning and manufacturing stages of the venture. Nevertheless, should you wait to start advertising and marketing till you will have the calendars in hand, then you will need to permit at least a couple of additional weeks, possibly more, for your marketing message to succeed in the intended audience and inspire them to purchase.
The production section of a calendar printing project starts if you hand off all the photos, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner you probably have a particular deadline). For those who anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to in all probability allow a bit of extra time – maybe a month in whole – for production.