In planning any calendar printing challenge, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the long run person’s arms earlier than January 1, 2014, they may have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s palms close to the start of college if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a great timeline for all the venture.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you simply have to make sure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it will probably be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how a lot extra time they may need and issue it in.
If, however, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for sales is dependent upon your sales strategy. Are you promoting at an area festival or different occasion? If that’s the case, then that gives you a deadline, but understand that you’ll be better off in the event you can sell at multiple events, in case attendance or gross sales at one occasion will not be what you count on. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. In that case, you need to allow at least two weeks, and preferably up to four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
If you print a calendar that you simply plan to sell, you must be sure you develop and implement a stable marketing plan. Advertising and marketing does not have so as to add to the general period of the calendar mission – you possibly can and will start advertising and marketing during the planning and manufacturing phases of the project. However, in case you wait to start out advertising and marketing until you may have the calendars in hand, then you will need to allow at the least a couple of extra weeks, perhaps extra, to your advertising and marketing message to succeed in the meant viewers and inspire them to purchase.
The production section of a calendar printing undertaking starts while you hand off all the images, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (typically sooner if you have a specific deadline). Should you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to in all probability enable a little bit additional time – possibly a month in complete – for production.