In planning any calendar printing challenge, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t ultimately person’s hands earlier than January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s arms close to the start of faculty if it is going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire undertaking.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just must be sure you enable sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it’s going to probably be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much further time they’ll need and factor it in.
If, however, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you need for gross sales depends on your gross sales technique. Are you selling at a local festival or other occasion? If that’s the case, then that offers you a deadline, but understand that you may be higher off for those who can promote at a number of occasions, in case attendance or gross sales at one event are usually not what you anticipate. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, it is best to permit at the very least two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you plan to promote, it’s best to be sure you develop and implement a stable advertising and marketing plan. Advertising and marketing doesn’t have to add to the general duration of the calendar challenge – you’ll be able to and should start advertising and marketing in the course of the planning and manufacturing levels of the venture. Nonetheless, if you wait to start marketing until you may have the calendars in hand, then you will want to permit at the very least a few further weeks, maybe extra, on your advertising message to achieve the meant audience and inspire them to purchase.
The manufacturing section of a calendar printing project starts if you hand off all the photos, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if you have a particular deadline). If you happen to anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to in all probability allow somewhat further time – perhaps a month in complete – for production.