In planning any calendar printing undertaking, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the end person’s fingers earlier than January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s palms near the start of college if it’s going to be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for your complete mission.
How are you getting your calendars into the tip user’s hands? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your customers or members; in that case you simply must make sure you allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it can most likely be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how much further time they will need and issue it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you need for sales is dependent upon your gross sales technique. Are you promoting at a local competition or other event? In that case, then that provides you a deadline, however understand that you’ll be higher off if you happen to can promote at a number of events, in case attendance or gross sales at one occasion usually are not what you expect. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. If so, you need to allow no less than two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you plan to sell, it’s best to be sure to develop and implement a stable advertising and marketing plan. Advertising and marketing does not have to add to the overall length of the calendar challenge – you’ll be able to and will begin advertising throughout the planning and production stages of the venture. Nonetheless, if you happen to wait to start advertising until you might have the calendars in hand, then you have to to allow no less than a couple of additional weeks, possibly more, on your advertising and marketing message to reach the meant audience and inspire them to buy.
The manufacturing section of a calendar printing project starts whenever you hand off all of the images, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner if in case you have a selected deadline). If you happen to anticipate last-minute modifications or additions, or if you will be proofing by committee, then you need to in all probability permit a bit of additional time – perhaps a month in total – for manufacturing.