In planning any calendar printing project, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the end consumer’s palms before January 1, 2014, they might have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s arms close to the beginning of faculty if it’ll be useful to them). Working backwards from this absolute deadline can give you a great timeline for the whole mission.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you simply have to be sure to permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it will probably be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how a lot further time they may want and factor it in.
If, however, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you need for sales relies on your gross sales technique. Are you promoting at a local pageant or different event? If so, then that gives you a deadline, however take into account that you’ll be higher off for those who can promote at multiple occasions, in case attendance or sales at one event are not what you anticipate. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. If so, you should allow not less than two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
Should you print a calendar that you plan to promote, it’s best to be sure to develop and implement a stable advertising plan. Advertising doesn’t have to add to the general length of the calendar undertaking – you possibly can and should begin advertising and marketing during the planning and manufacturing phases of the challenge. Nevertheless, in case you wait to begin advertising until you will have the calendars in hand, then you’ll need to permit at least a number of additional weeks, maybe more, for your advertising message to reach the supposed viewers and encourage them to purchase.
The manufacturing phase of a calendar printing challenge begins while you hand off all the photos, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner when you have a particular deadline). For those who anticipate last-minute modifications or additions, or if you may be proofing by committee, then you must probably permit a little further time – maybe a month in complete – for production.