In planning any calendar printing undertaking, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the end consumer’s arms earlier than January 1, 2014, they could have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s hands near the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can give you a good timeline for the complete mission.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply have to make sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to most likely be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, then again, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you need for sales will depend on your gross sales technique. Are you promoting at a local pageant or different event? In that case, then that gives you a deadline, however remember the fact that you will be higher off if you can sell at a number of events, in case attendance or sales at one event usually are not what you expect. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. If so, you must permit at least two weeks, and ideally as much as 4 weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
In case you print a calendar that you simply plan to sell, it is best to you’ll want to develop and implement a strong advertising and marketing plan. Advertising does not have to add to the general duration of the calendar mission – you possibly can and will start marketing through the planning and manufacturing stages of the venture. However, if you happen to wait to start out advertising till you have the calendars in hand, then you will have to permit not less than a few additional weeks, possibly extra, in your marketing message to achieve the intended audience and inspire them to buy.
The manufacturing section of a calendar printing undertaking starts if you hand off all of the pictures, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner if you have a specific deadline). If you anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to in all probability permit somewhat further time – maybe a month in complete – for production.