In planning any calendar printing venture, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t ultimately consumer’s fingers before January 1, 2014, they may already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s arms near the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for the complete venture.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you simply have to make sure you allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it will probably be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much extra time they will want and factor it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you need for sales is dependent upon your gross sales strategy. Are you promoting at a local pageant or other occasion? If that’s the case, then that gives you a deadline, however needless to say you may be higher off if you happen to can promote at multiple occasions, in case attendance or sales at one occasion should not what you anticipate. Or perhaps you’re having volunteers sell calendars to family and friends or door-to-door. If so, it is best to permit no less than two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
For those who print a calendar that you plan to promote, you should remember to develop and implement a solid advertising plan. Advertising and marketing does not have so as to add to the overall duration of the calendar challenge – you may and should start advertising and marketing throughout the planning and production levels of the challenge. However, should you wait to start advertising and marketing until you might have the calendars in hand, then you will need to permit a minimum of a couple of extra weeks, perhaps extra, for your advertising and marketing message to achieve the supposed viewers and inspire them to purchase.
The production section of a calendar printing mission begins whenever you hand off all the photos, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (generally sooner in case you have a specific deadline). If you happen to anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you must in all probability permit slightly additional time – maybe a month in complete – for manufacturing.