In planning any calendar printing challenge, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the end person’s fingers before January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s palms near the start of school if it’ll be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for all the mission.
How are you getting your calendars into the end consumer’s hands? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply have to ensure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it would in all probability be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how much additional time they are going to need and factor it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you need for sales depends upon your gross sales technique. Are you promoting at a neighborhood festival or other occasion? In that case, then that gives you a deadline, but needless to say you’ll be higher off if you can sell at a number of events, in case attendance or sales at one occasion are not what you anticipate. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you should enable no less than two weeks, and preferably up to four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
If you print a calendar that you simply plan to sell, you must be sure you develop and implement a strong advertising plan. Marketing doesn’t have so as to add to the general length of the calendar venture – you possibly can and should start advertising and marketing in the course of the planning and manufacturing stages of the project. Nevertheless, if you happen to wait to begin marketing till you could have the calendars in hand, then you have to to permit a minimum of just a few additional weeks, perhaps more, to your marketing message to reach the supposed viewers and inspire them to buy.
The production part of a calendar printing venture begins whenever you hand off all the photographs, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner if you have a selected deadline). If you happen to anticipate last-minute modifications or additions, or if you may be proofing by committee, then it’s best to in all probability enable a bit extra time – perhaps a month in whole – for production.